THIS IS JUST A GUIDELINE

THIS IS JUST A GUIDELINE

THIS IS JUST A GUIDELINE

THIS IS JUST A GUIDELINE

FONTS

FONTS

FONTS

FOR YOUR

VISUAL IDENTITY

VISUAL IDENTITY

VISUAL IDENTITY

VISUAL IDENTITY

VISUAL IDENTITY

VISUAL IDENTITY

VISUAL IDENTITY

VISUAL IDENTITY

VISUAL IDENTITY

VISUAL IDENTITY

THIS IS JUST

THIS IS JUST

THIS IS JUST

THIS IS JUST

FONTS

FONTS

FONTS

FOR YOUR

VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
gui
gui

How to dress well.

How to dress well.

Choosing the right font is like choosing the right outfit.

Your site is a reflection of you, your brand, your work, and ultimately, your intent. If you’re building a portfolio and your intent is to get hired by a creative agency you’d likely want a clean and modern font. That being said, what do we know, we wear black jeans and tees to everything.

Serif vs sans serif.

Serif vs sans serif.

A serif is a small line attached to the end of a stroke in a letter or symbol.

There’s considerable debate amongst web and graphics designers as to where to use each of these. It’s generally agreed that serifs work best for print, whereas, san serifs work best for web. That being said, there might be a variety of reasons as to why those rules might not apply to you.

Serif

AaBbCc

Sans Serif

AaBbCc

Speaking of rules.

Speaking of rules.

Here are the only three rules you should actually concern yourself with.

1.

Never use more than two fonts. Generally, one for headings and one for body.

2.

Be consistent, as in, a title, is a title, is a title. Use the same styling throughout.

3.

Forget the rules and do whatever feels right for you. You’re a creative, act like it.

Google Fonts

All of our members get access to over 800 Google Fonts. Most of them we wouldn’t recommend using, but this is your visual identity after all. As such, what works for one creative won’t work for another. What we’ve done, however, is outlined some of the ones we do recommend below.

Adobe Typekit

Since you’re all in the creative industries, it’s very likely that many of you already pay out the ass to use Adobe’s Creative Suite. With that in mind, we built an app that integrates with Adobe Typekit to give you access to over 1000 fonts that you already pay for. The app is available on our Sophomore plan and up.

Honor role.

Honor role.

We recommend starting out with one of the 19 Google Fonts below.

You can easily change your font at any point throughout the design process, however, by starting with one of these clean fonts you’ll get a better sense of how your content looks on its own before throwing other design elements into the mix.

Work Sans

Styles

Light

Regular

Bold

Extra Bold

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Open Sans, Roboto, Montserrat, Lato, Merriweather

Inconsolata

Styles

Regular

Bold

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Open Sans, Montserrat, Merriweather

Roboto

Styles

Light

Light Italic

Regular

Italic

Bold

Bold Italic

Extra Bold

Extra Bold Italic

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Open Sans, Lato, Oswald, Raleway, Source Sans Pro

Oswald

Styles

Light

Regular

Bold

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Open Sans, Lato, Roboto, Raleway

Open Sans

Styles

Light

Light Italic

Regular

Italic

Bold

Bold Italic

Extra Bold

Extra Bold Italic

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Lato, Roboto, Oswald, Raleway, Source Sans Pro

Libre Baskerville

Styles

Regular

Italic

Bold

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Playfair Display, Josefin Sans, Raleway, Source Sans Pro

Playfair Display

Styles

Regular

Italic

Bold

Bold Italic

Extra Bold

Extra Bold Italic

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Libre Baskerville, Josefin Sans, Raleway

Raleway

Styles

Light

Regular

Bold

Extra Bold

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Playfair Display, Josefin Sans, Open Sans, Raleway

Lato

Styles

Light

Light Italic

Regular

Italic

Bold

Bold Italic

Extra Bold

Extra Bold Italic

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Open Sans, Roboto, Oswald, Source Sans Pro, Raleway

Abril Fatface

Styles

Regular

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Open Sans, Roboto, Oswald, Playfair Display, Raleway

Josefin Sans

Styles

Light

Light Italic

Regular

Italic

Bold

Bold Italic

Extra Bold

Extra Bold Italic

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Open Sans, Roboto, Oswald, Lato, Raleway

Droid Sans

Styles

Regular

Bold

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Open Sans, Droid Serif, Roboto, Oswald, Lato

Droid Serif

Styles

Regular

Italic

Bold

Bold Italic

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Droid Sans, Raleway, Roboto, Oswald, Lato

Merriweather

Styles

Light

Light Italic

Regular

Italic

Bold

Bold Italic

Extra Bold

Extra Bold Italic

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Open Sans, Montserrat, Oswald, Josefin Sans

Volkhov

Styles

Regular

Italic

Bold

Bold Italic

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Open Sans, PT Sans, Lato, Source Sans Pro

Source Sans Pro

Styles

Light

Light Italic

Regular

Italic

Bold

Bold Italic

Extra Bold

Extra Bold Italic

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Open Sans, Lato, Roboto, Oswald

Source Code Pro

Styles

Light

Regular

Bold

Extra Bold

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Montserrat, Playfair Display, Open Sans, Lato, Source Sans Pro

PT Serif

Styles

Regular

Italic

Bold

Bold Italic

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Open Sans, PT Sans, Roboto, Source Sans Pro, Oswald

Montserrat

Styles

Regular

Bold

The spectacle before us was indeed sublime.

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon of the sea to the level of the spectator on a hillside, the sable cloud beneath was dished out, and the car seemed to float in the middle of an immense dark sphere, whose upper half was strewn with silver. Looking down into the dark gulf below, I could see a ruddy light streaming through a rift in the clouds.

Popular Pairings

Open Sans, Raleway, Roboto, Merriweather, Lato